Privacy Policy

Effective Date: May 13, 2025

1. Introduction

Lehigh Valley Multifamily ("we," "us," or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our websites—including lehighvalleyoffmarket.lehighvalleymultifamily.com, taxstrategy.lehighvalleymultifamily.com, and offerwithin24hrsorless.lehighvalleymultifamily.com—or interact with our Facebook/Meta lead ad campaigns.

2. Information We Collect

We may collect the following personal information when you submit a form on our site or through a Facebook Lead Ad:

• Full Name — to address you personally and identify your inquiry.
• Email Address — to respond to your request and send relevant real estate opportunities.
• Property Address (when provided) — to evaluate the property and prepare an offer or market analysis.

We do not collect sensitive information such as Social Security numbers, financial account numbers, or government-issued IDs through our forms.

3. How We Collect Information

• Web forms. When you voluntarily fill out and submit a form on one of our landing pages.
• Facebook Lead Ads. When you submit your information through a Facebook or Instagram Lead Ad form, the data is transmitted to us through Meta's systems.
• Cookies and tracking technologies. We use cookies and similar tools—including the Meta (Facebook) Pixel—to understand how visitors interact with our pages and to measure advertising effectiveness.

4. Facebook Pixel Disclosure

Our websites use the Meta Pixel, a tracking technology provided by Meta Platforms, Inc. The Pixel places a cookie on your browser to help us measure the effectiveness of our advertising and understand actions visitors take on our pages.

• Meta and our ad-measurement partners use cookies and similar technologies to collect data about your activity on our sites and across the web.
• This data is used to target ads, measure ad performance, and provide analytics.
• You can opt out of Meta's interest-based advertising by visiting Facebook's Ad Settings.

5. How We Use Your Information

We use your information to:

• Respond to your inquiry about buying, selling, or investing in multifamily real estate.
• Send you off-market property opportunities, offers, or tax-deferral guides you requested.
• Follow up by email, phone, or text with information about real estate opportunities, property valuations, selling options, or tax-deferral education.
• Measure and optimize our advertising campaigns.
• Comply with legal obligations.

6. Sharing of Your Information

We do not sell, rent, or trade your personal information to third parties. We may share data only in the following circumstances:

• With service providers who help us operate our business (CRM, email, marketing) under strict confidentiality agreements.
• With Meta Platforms, Inc. as part of our use of Facebook Lead Ads and the Meta Pixel.
• If required by law, court order, or governmental regulation.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, typically up to 3 years from your last interaction, unless a longer period is required by law.

8. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate data.
• Request deletion of your data.
• Opt out of receiving marketing communications.
• Withdraw consent for data processing where consent was the legal basis.

To exercise any of these rights, contact us at ade@lehighvalleymultifamily.com.

9. Security

We implement reasonable administrative, technical, and physical safeguards to protect your information. However, no method of internet transmission or electronic storage is 100% secure, and we cannot guarantee absolute security.

10. Third-Party Links

Our sites may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy statements.

11. Children's Privacy

Our services are not directed to anyone under 18. We do not knowingly collect personal information from children.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised "Effective Date."

13. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact:

Lehigh Valley Multifamily
Email: ade@lehighvalleymultifamily.com

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